A company’s strategy defines where the company wants to go in the next 3 to 5 years. It must be ambitious enough to be motivating but realistic enough to be achievable and credible. The strategy must be carefully defined, integrating all foreseeable factors and feelings in order to avoid having change it unnecessarily and create confusion.

 

I can help you do your homework and define where you want to go with confidence and credibility.

 

• Company assessment, review of financial and operational capabilities

• Full analysis of Strengths, Weaknesses, Opportunities and Threats (SWOT)

• Market study, products, trends, SWOT analysis of other players

• Identify and define competitive advantages

• Product portfolio definition and optimization

• Develop a clear value proposition

• Determine the optimal go to market strategy

• Collaborative definition of mid and long term corporate strategy

• Communication of strategy

• Develop your complete business plan